Fractional marketing leadership
Ongoing senior-level direction for teams that need priorities, planning, cross-functional alignment, and steady marketing ownership—without a full-time hire.
Fractional marketing leadership + consulting
Senior marketing thinking. Hands-on momentum.
For growing teams that need more than advice—but aren’t ready for a full-time marketing leader. I bring strategy, structure, and execution together so the right work moves forward.
Currently accepting select projectsFractional and project-based engagements
Nearly a decade in marketingHealthcare, biotech & B2B experienceStrategy + execution in one partnerBased near Seattle · working remotely
The gap I fill
You don’t need another deck collecting dust. You need someone who can see the whole marketing picture, decide what matters now, and help your team actually deliver it.
Ways to work together
Flexible support for the stage you’re in.
Campaign & demand generation
Campaign strategy and hands-on delivery across paid media, webinars, content, email, landing pages, lead flow, and reporting.
Strategic marketing projects
Focused support for a launch, go-to-market plan, clinical or patient campaign, channel strategy, marketing audit, or a high-priority initiative that needs momentum.
Marketing systems & measurement
Clearer processes, practical dashboards, campaign workflows, vendor coordination, and measurement that helps your team make better decisions.
Good fit
You may need fractional support if…
✓
Marketing has become bigger than one person’s spare time.
You need consistent ownership, but a full-time senior hire doesn’t make sense yet.
You need consistent ownership, but a full-time senior hire doesn’t make sense yet.
✓
Your team is busy, but priorities are blurry.
There’s plenty happening and not enough connection between strategy and execution.
There’s plenty happening and not enough connection between strategy and execution.
✓
A launch or growth initiative needs a capable lead.
You need someone who can step in quickly, organize the work, and collaborate across teams.
You need someone who can step in quickly, organize the work, and collaborate across teams.
✓
You want a partner, not a black box.
You value plain language, transparent thinking, and work your team can build on.
You value plain language, transparent thinking, and work your team can build on.
How it works
Simple, focused, collaborative.
01
Clarify
We start with your goals, constraints, team, and what is already in motion. Then we name the real priority.
02
Shape
I turn that priority into a practical plan: the right scope, channels, owners, milestones, and measures.
03
Move
I lead, execute, or work alongside your team—bringing structure and momentum without unnecessary overhead.
“Good marketing should make the next decision clearer—not more complicated.”Anelia Bet · Founder, Grow by AB
Meet your marketing partner
Strategy is only useful when it can move through a real organization.
I’m Anelia, a marketing leader with nearly a decade of experience building and running growth programs across healthcare, biotech, B2B, and small business.
My background spans demand generation, campaign management, clinical-trial and patient marketing, paid media, webinars, SEO, analytics, and marketing operations. I’m comfortable zooming out to set direction—and zooming all the way in to get the work over the finish line.
I created Grow by AB for teams that want experienced marketing leadership without layers of agency complexity or the commitment of a full-time hire.
Let’s talk
What would move faster with the right marketing partner?
Tell me what you’re building, where things feel stuck, and what kind of support you think you need. We’ll start there.